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Sales and Your eComm Store – Where are They?

Having trouble finding that sweet spot of sales and regular orders with your eCommerce store? There could be things blocking your customers journey to checkout and conversion success. Let’s find out what they are.

Smarter not Harder – Websites We Love

Think about some of your favourite websites you like to use – your go-to sites for things you need, the ones you head to for reliable sources of information, shopping, banking…all of them. What do you like about them? Other than necessity, what makes you go back to them and use them again? These are the kinds of things you are going to want to include when you build your own website. Elements that will help you work smarter, not harder, giving your customers a first-class experience over and over again.

WordPress vs Shopify vs Squarespace 2020

Building a website can feel overwhelming, everyone has an opinion on what you should use, what costs less and what is right for you. But there is no substitute for your own research and we agree. So we have put together some of the pros and cons for WordPress, Shopify, and Squarespace so you can figure out which platform is right for you.

What is a Nurture Sequence?

A nurture sequence done right can be a very powerful tool in establishing your business as a thought leader who becomes the go-to for authoritative, relevant information. When a nurture sequence goes wrong – as it often does – it becomes just another one of those pushy sale emails that end up deleted or even worse, marked as spam.

Abandoned Carts

As we all navigate this new world of no face to face shopping, carts are being abandoned left right and centre. But there is still a way to connect with your customers and nurture those carts to checkout. The Pixel & Ink team explore the best ways you can use your abandoned cart shopping feature to work for you and your business.

7 Hot Website Trends for 2020

There are some exciting and dramatic design, style and functionality trends that are hot as this year for website design. Time to unleash your wildest design skills and use some of the cool elements that are taking the online design world by storm.

How To Create a Kick-Ass Launch Campaign.

Your website is going to be live soon, so what now? Do I need a launch campaign and how do I create one if I have no previous experience? The Pixel & Ink team have lots of experience getting websites in front of the people who are looking for them. So even if you have zero marketing experience you can create a kick-ass launch campaign that will work for you.